Trend and Inspiration
Color and Texture are essential material qualities for creating a compelling emotional experience for E-Leather aviation upholstery. In collaboration with Trendsworks, we created a full collection of new colors and grains aligned with unique passenger persona that appeal to a broad variety of airlines, rail and coach, and lifestyle markets.
To highlight the launch of the new materials collection, General Surfaces designed and produced a variety of soft goods to motivate designers and airlines to think differently about the opportunities for E-Leather materials in representing their brands.
Working closely with an Italian pattern maker, we completed numerous iterations to fine tune the designs and individual details.
The core message of the new Brand Identity was revealed in our launch of the Trend Inspired collection at AIX Hamburg 2018. The complete material story (from recycled scrap leather to finished high-performance leather soft goods) was described in various zones throughout the show stand.