urban commuter product line
The design challenge was to create line of technical oriented bags for BROOKS that worked as well on the bike as in the office. The commuter specific features enhance safety, comfort, and performance while maintaining a clean and classic profile.
With a long history of making beautiful bags in both leather and natural linen materials, BROOKS ENGLAND was ready for a contemporary interpretation of their brand for the Urban Cyclist. How can we draw from the classic details and design features to create a new classic with more specific technical features.
Researching the structure, character, and details of a modern classic.
Strong vertical split as a common theme among heritage and next-generation BROOKS products.
Consideration is given to all of the tools of the modern commuter. Helmet, U-lock, bike tools, and shoes all store thoughtfully within a quiet and distinct line of urban bags.
The first BROOKS cycling bags to utilize advanced technical materials for enhanced comfort and control - Details are considered for both time on the bike and in the office. waterproof, elastic fabrics create a unique stretchable outer compartment for your helmet and cycling tools. Hidden inner pockets organize note books, papers, and a 15” laptop safely during your commute, and accessible at the airport.
WORK | RIDE | TRAVEL
From bicycle to meeting.